How can we spend on our children within our means without spoiling them or making them feel deprived?

Children need your security and attention, not the most expensive things, so spend according to need, not pressure. Distinguish between real needs and wants driven by advertising or friends. Teach children that not every request is granted, and that this is good upbringing, not a lack of love. Give them inexpensive shared experiences such as playing and storytelling, which are remembered longer than expensive toys. Avoid making up for guilt by buying things, especially as busy parents. Set an example of thrift and gratitude. See educating the family.